Built by Operators, for Operators
SHOOTRAC was founded by people who understood firsthand what it meant to manage assets and workforces in the field — and who knew there had to be a better way.
Making Asset Intelligence Accessible to Every Organization
Most asset tracking systems were built for the Fortune 500 — complex implementations, expensive hardware, and IT departments required. SHOOTRAC was built for the rest of the world: the oil field services company with 200 employees, the regional construction firm running 15 job sites, the utility managing 400 field technicians.
Our belief is simple: every organization that has physical assets and a mobile workforce deserves real-time visibility over them — and that visibility shouldn't require a six-figure budget or a six-month implementation.
We built SHOOTRAC around three core principles: deploy in minutes (not months), work on the hardware people already carry, and price it so that any team can afford it from day one.
The SHOOTRAC Platform Philosophy
- No proprietary hardware — works with any smartphone
- No servers to buy, configure, or maintain
- No long-term contracts or upfront costs
- Start with five assets or five thousand
- All data safely backed up in the cloud
- Accessible from any browser, any device
- AI that learns your operation over time
From Idea to AI-Powered Platform
The Idea
SHOOTRAC is conceived after firsthand experience with the inadequacy of existing asset tracking tools for field-intensive industries. The core insight: tracking assets shouldn't require expensive hardware or complex software.
Founded & Patent Filed
SHOOTRAC Inc. is founded. A provisional patent is filed for the SHOOTRAC asset tracking process. The company is accepted into the Tampa Bay Wave accelerator program and begins working with its first customers.
First Customer
Premier Asset Services becomes SHOOTRAC's first paying customer, validating the platform's value proposition in a real field environment.
Platform Refinement
The SHOOTRAC platform continues to evolve, with deep development in mobile capabilities, GPS integration, and the three-asset-class model — PhysicalAssets™, CustomerAssets™, and WorkforceAssets™.
AI-Powered Relaunch
SHOOTRAC relaunches with an AI-first architecture — bringing predictive maintenance, anomaly detection, workforce intelligence, and natural language reporting to asset tracking for the first time. The platform is now positioned for enterprise-scale deployment across the industries where it matters most.
Our Values
Simplicity First
Powerful technology should be invisible. If it's hard to use, it won't be used. Every SHOOTRAC feature is designed so a field worker can master it in under five minutes.
Radical Transparency
Your data belongs to you. Our pricing has no hidden fees. Our platform has no lock-in. We earn your business every month by delivering measurable value.
Customer Partnership
We're not a software vendor — we're an operational partner. When your business wins, we win. Our team is available, responsive, and genuinely invested in your success.
We're Not Just Another Barcode Scanner
Some companies believe asset tracking is as simple as "putting a barcode on it." Others think you need enterprise software and a full IT implementation. SHOOTRAC disagrees with both.
Beyond Simple Barcoding
Barcodes are just the starting point. SHOOTRAC captures GPS location, timestamps, worker identity, photos, maintenance notes, and feeds everything into an AI layer that learns your patterns over time.
Without Enterprise Costs
Enterprise asset management systems cost hundreds of thousands of dollars and take months to deploy. SHOOTRAC delivers comparable intelligence at a fraction of the cost, live in minutes.
Three Asset Classes in One
No other platform combines physical asset tracking, customer asset management, and workforce visibility in a single, unified dashboard. SHOOTRAC's VisualIntelligence™ gives you the complete picture.
Ready to Work With Us?
Let's talk about your operation and how SHOOTRAC can give you the visibility you need to run it better.